Wednesday, October 14, 2015

The Frontstretch Newsletter: Sonic Drive-In Enters Sprint Cup

THE FRONTSTRETCH NEWSLETTER
Presented by Frontstretch.com
The Best Seat at the Track, The Best View on the Net!
Oct. 14, 2015
Volume IX, Edition CLXXXIV
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What to Watch: Wednesday

- Testing at Phoenix International Raceway continues today.  Kurt Busch will have to find another way to occupy himself during his downtime since the Chicago Cubs advanced to the NLCS yesterday.

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Wednesday's TV Schedule can be found in Couch Potato Tuesday here.

Top News
by the Frontstretch Staff

SONIC Joins Richard Petty Motorsports and Sam Hornish, Jr. for Two Races

Tuesday, Richard Petty Motorsports announced that SONIC Drive-In will serve as the primary sponsor of the No. 9 Ford driven by Sam Hornish, Jr. in two races.  Kansas this weekend is the first of the events followed by the Texas race in November.  Read more

Rich Logistics Joins Front Row Motorsports Driver Cole Whitt at Kansas

Tuesday, Front Row Motorsports announced that Rich Logistics, a company that focuses on the trucking industry, will serve as the primary sponsor of Cole Whitt's No. 35 Ford this weekend at Kansas.  It is Rich Logistics' first major sponsorship in Sprint Cup.  Read more

Harrison Burton to Make NASCAR K&N Pro Series West Debut Saturday

The Burton family's racing pedigree is continuing to progress.  Harrison Burton, the son of former Sprint Cup driver Jeff Burton, will make his K&N Pro Series West debut this weekend in the NAPA Auto Parts/Toyota 150 at All-American Speedway in California.  Burton will be driving for his father's team, Jeff Burton Autosports, that currently fields a late model for him.  Read more

Have news for The Frontstretch? Don't hesitate to let us know; email us at phil.allaway@frontstretch.com with a promising lead or tip.
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Today's Featured Commentary
Under Pressure
Professor of Speed
by Mark Howell

Nothing like a little tension to turn mishaps into full-blown mayhem. Welcome to the Contender Round of the Chase….

The events themselves are nothing different; they're the same occurrences we saw the first 26 weeks of the season. What makes this slate of races so fascinating is the fact that they possess the elimination factor: poor performances for the top-16 teams during the final ten events means falling from championship contention.

NASCAR could not be happier.

The Chase's procedure enhances the customary spectator/performer dynamic by infusing it with artificially-induced pressure. Winning races is always the primary goal of Sprint Cup teams but the format of the Chase circa 2014 added an additional level of stress. Not only did teams need to make the top 16 in order to have some shot at taking home the big prize but they also needed to survive three arbitrarily-configured elimination points.

The mathematics made it as clear as mud: sixteen teams needed to navigate nine races and survive three reductions in order to make the final four and compete for the title based on the best performance in race number ten, otherwise known as event number 36 for the year.

Simple, right?

In a word: no. Gigabytes of Internet space have been devoted to the unfair nature of such a system. Critics vented loudly and often about the many manipulated methods devised to pump excitement into a practice seen (supposedly) as a dull tradition of determining Sprint Cup champions. Gone are the days when Dale Earnhardt could win a title with two races yet to run. No longer would a driver like Matt Kenseth take home the championship on the merits of a single victory.

Hence the creation of the Chase back in 2004. But even that cull-the-herd-after-26-races approach was not challenging enough. If putting an open manhole in front of title contenders was a good idea back in '04 then adding a banana peel in '14 was a stroke of genius.

The banana peel slipping up Cup teams is the elimination factor. It is this elimination factor that adds the necessary amount of anxiety for the Super Sixteen come race number 27 of the season at Chicagoland. As Dale Earnhardt, Jr. said of last weekend's Bank of America 500 at Charlotte: "It's stressful and it's not enjoyable, but as a fan, I would love the hell out of it. I'd love to watch somebody else go through this (stuff) besides me. So I get it."

Call it the pressure principle. The process creates a cycle where teams gamble in order to score good finishes and stay active in the Chase while fans thrill to the actions that result from such gambling (like when side contact and tire rub gives way to tire failure or when gutsy pit strategy leads to track position in lieu of skipping necessary rubber or fuel). While teams look failure and elimination squarely in the eye and push ahead, fans lean forward and pay extra attention to what might happen next. The fans have nothing extrinsic to lose, just the intrinsic emotional connection they share with a particular driver or team.

Hence the spectator/performer dynamic mentioned earlier. If an animal trainer makes a dog do tricks, that's good for a certain level of audience attention. If an animal trainer makes a lion do tricks, then the tension level rises. Not only does the audience pay closer attention but the trainer finds him/herself under greater stress to perform.

Another example: I recently gave a lecture at a conference in Ohio. As it was, the audience listened. They would have, however, paid more attention to my presentation if a knife-thrower lobbed sharp blades at me while I twirled on a wooden backdrop. Same speech -- just amped-up tension added for all those involved.

We can only hope tragic mistakes are not made. But then, that's show business….

This ideal explains the problems befalling teams battling their way to Homestead. Under pressure for a quick stop that gains track position? Tighten three of the five lug nuts on a wheel and save fractions of a second. Running at high speed with a loose wheel? That's the gamble you take when one position means making the next round.

And the problems multiply. Failed rear axle seals. Broken oil pumps, blown tires, running short on fuel, and running short on patience. Not poor race strategy, but stress-induced, NASCAR-designed race strategy. There's stress imposed on teams by the elimination format and the need to separate the haves from the "have nots."

NASCAR might desire a "Game Seven" moment at Homestead but how many "Hail Marys" does it take to get there? A little race day anxiety might go a long way, but so do ten weeks of sleepless nights and stomach ulcers.

Then, maybe it's not really about the teams. Maybe it's all about the fans….

Dr. Mark Howell is a contributor for Frontstretch. He can be reached via e-mail at mark.howell@frontstretch.com.
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TODAY AT FRONTSTRETCH:

as told to Joseph Wolkin

by Amy Henderson
compiled by Brett Winningham
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FRONTSTRETCH TRIVIA:

Q:  Here's a random question.  In 2001, Dale Earnhardt, Jr. had a passenger in his Budweiser Chevrolet for a good chunk of the fall.  What was it?

Check back Thursday for the answer, here in the Frontstretch Newsletter!

Tuesday's Answer:

Q:  2003 may have been an easy ride to the championship for Matt Kenseth but Kansas was one of the major reasons why his massive advantage withered away to just 90 points by the end of the season.  What happened?

A:  Michael Waltrip got a little out of the groove exiting turn 2 and spun into the outside wall.  Kenseth was running behind Waltrip and stomped on the brakes to avoid the car.  He then spun out into the infield grass before hitting the inside wall.  The crash can be seen here.

Waltrip continued after repairs in the pits but was later eliminated in another crash.  Kenseth busted his radiator and had to go to the garage for repairs.  He would eventually return and finish 40 laps down in 36th.
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COMING TOMORROW
In The Frontstretch Newsletter:
We'll have any news that breaks in the world of NASCAR. In addition, John Potts returns with another edition of Potts' Shots.

On Frontstretch.com:
Toni Montgomery returns with another edition of Nitro Shots.
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