Tuesday, February 25, 2014

The Frontstretch Newsletter: Daytona 500 TV Ratings Drop

THE FRONTSTRETCH NEWSLETTER
Presented by Frontstretch.com
The Best Seat at the Track, The Best View on the Net!

February 25th, 2014
Volume VIII, Edition XIV
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Editor's Note: Frontstretch's own Jeff Wolfe is once again running a private NASCAR Fantasy league this season on Yahoo!  We'll have more of our writers onboard to compete against you.  If you're interested, go here and create a Yahoo! account (if you don't already have one).  Once that's completed, create your team and click on Join a Group.  Then, click on Join a Private Group once there.  Here, you'll have to enter our League ID and password.  The League ID is 10532, and the password is "stenica."  We hope to see you there!

What To Watch: Tuesday

- Today, Dale Earnhardt, Jr.'s Daytona 500 Victory Tour continues with a trip to Bristol, CT for the Car Wash.  At the bare minimum, you'll see Earnhardt on the live edition of SportsCenter and Mike and Mike in the Morning on the ESPN family of networks; in between, he'll hold a national media teleconference.

- Tuesday is also penalty day for NASCAR, and we have a taker this week.  On Thursday, Kevin Harvick's car flunked post-race inspection due to a track bar issue.  Here, we'll see how NASCAR classifies the infraction and the moves that they'll take.

Top News
by Greg Davis

Rain Soaked Race Day Turned into Lower TV Ratings for NASCAR in Primetime

What was the longest weather delay in Daytona 500 history turned out to bring NASCAR lower ratings and TV viewership Sunday night than expected. According to a report Monday from FOX Sports, the 56th running of the Daytona 500 airing at 8 PM (ET) posted a 5.6/10 national household rating/share which averaged 9.3 million viewers. That's down 44 percent from last year's 9.9, easily making it the least-watched Daytona 500 of all-time.

Due to the six-hour, twenty-two minute rain delay in Daytona, the race was up against the primetime coverage of the Winter Olympics Closing Ceremony from Sochi, Russia on NBC (15.25 million viewers). FOX also reported that 69% of the pre-rain delay viewers of the race, which began at 1 PM (ET) kept tuning in.

In comparison, the 2013 Daytona 500 on FOX was the most-watched race in five years, posting a 9.9/22 rating/share, commanding 16.7 million viewers. The Daytona 500 in 2012, the first to ever be run on a Monday and in the primetime slot did a 7.7/13 overnight rating/share which resulted in 13.67 million households viewing the race according to Nielsen TV ratings data.

News ‘N’ Notes

- After Dale Earnhardt, Jr. promised Hendrick Motorsports teammate, Jimmie Johnson that he would finally join Twitter if he were to win the Daytona 500, Dale Jr. sent out his first tweet to nearly 230,000 followers early Monday morning – a photo with the Harley J. Earl Trophy. Dale can now be followed at @DaleJr. As of press time, he had gained well over 400,000 followers in just 18 hours of being active on the social platform.

- As a part of NASCAR’s new Chase system, after a race win, each NASCAR Sprint Cup Series race winner will also now receive a special “WINNER” decal to be displayed above the driver’s door, next to their name during the season. Dale Earnhardt, Jr. affixed the new decal to his National Guard No. 88 Chevy SS in Gatorade Victory Lane after Sunday night’s race.

- On Monday, NBC Sports Network debuted a new daily, 30-minute show – NASCAR AMERICA, airing at 5 PM (ET) weeknights. Hosting the show is Rick Allen, while reporters Marty Snider and Kelly Stavast provide insight. For February and March, Jeff Burton, 2000 Sprint Cup Champion Bobby Labonte, Kyle Petty, Ken Schrader, and crew chief Frank Stoddard will serve as guest hosts for the show.   

-The teams of the NASCAR Camping World Truck Series all have a new look, as each manufacturer unveiled a brand-new model, more in-line with the production models on showroom floors during Speedweeks at Daytona. The all new Toyota Tundra, Chevy Silverado, and Ford F-Series trucks are idle until they take to the track again at Martinsville Speedway, Saturday, March 29th at 2:30 PM (ET) for the Kroger 250.

- Stewart-Haas Racing announced that their partnership with Atlas Copco has been expanded, adding the brand as an associate sponsor of the No. 41 Haas Automation Chevrolet SS driven by 2004 Sprint Cup Series champion, Kurt Busch.  According to SHR’s statement, Atlas Copco will appear on the B-post of the 41 machine, as well as on the sleeve of Busch’s firesuit. The Sweden-based company produces among other products – air compressors, construction and mining equipment, and power tools.

Have news for Greg and the Frontstretch? Don't hesitate to let us know; email us at ashland10@mail.com with a promising lead or tip.

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GOT A NASCAR QUESTION OR COMMENT? WE WANT TO HEAR FROM YOU!
That's right; our Fan Q & A column is back once again in 2013. Send your question Summer Bedgood's way at summer.bedgood@frontstretch.com and if you're lucky, you'll get your name in print on Thursday when she does her weekly column. It's all part of our daily mission to give back to you – the fans that keep Frontstretch afloat!

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Today's Featured Commentary
A Place and Time For Everything: Dale Jr. Wins the Daytona 500
Sitting In The Stands: A Fan's View
by S.D. Grady

Dale Earnhardt, Jr. won the Daytona 500.  It wasn't a fuel mileage race, nor the tandem draft rocketing him past competitors.  He didn't drive away from the field.  In the closing laps, he had to ride the wind, block both lines of the train and drive it like he stole it.  Sunday night's show culminated in the kind of plate racing that made Daytona and Talladega hallmarks on the Sprint Cup Series circuit.  And the most popular hero of our sport earned the Harley J. Earl trophy mean and clean.

It was a moment that simply was meant to be.  Why, you ask?

While showing us Dale Jr. and the No. 88 still have all the talent Junior Nation has always believed he still has, it also reminded the rest of NASCAR Nation that he is, indeed, his father's son.  And that, today, in this minute, his win was perhaps the most important thing to happen on the weekend of the 2014 Daytona 500.

In 2001, we lost the man who stood as the identity of our sport.  Whether you loved or hated the driver of the black No. 3, you had to recognize as a NASCAR fan that he imbued our sport with all the gritty, blue-collar, never-say-die integrity stock car racing grew up to be known for.  Unapologetic in his desire to win, the guy with the cheesy moustache and giant sunglasses was more than happy to tell the media and anybody who cared to listen to just back off and let him race; a style of racing that included rubbing, bumping, grinding, and on occasion wrecking.  His death carved a black hole in our Sundays, and many declared that hole would never heal.

The iconic black No. 3 vanished from the track.  In its place, a similarly decaled No. 29 appeared, piloted by Happy Harvick. No, he wasn't Senior.  He wasn't close. Harvick did have a certain sardonic smile and die-hard approach to racing that echoed the example set by his predecessor.  There were wins on tracks and anniversaries that marked the passing of Senior, while we kept on racing.  For that's what Senior would've wanted -- to keep racing.  His love for the sport had defined his life, and in his passing, helped to carve the future of NASCAR.  And so Harvick continued to pilot the car that had been left vacant by another.

But it was a vacancy.  And each year when we revisited Daytona -- the place of our greatest loss -- we would recall a driver who could "see the air," as had been said so many times of the fallen hero.  At times, through the massaging of the plate racing by NASCAR, we would see an echo of the father when Dale Jr. would take to the track.  But the car wasn't right.  We lost the great pack, replaced by parades and tandems, wings and splitters.  And so, we continued to grieve.  There would never be another who could attack this track quite the way the No. 3 had.

Come 2014, something odd was on the horizon.  The No. 3 was slated to return; but not with an Earnhardt at the wheel.  Austin Dillon, a rookie, the one who wears the black hat, was to take over the cockpit vacated by Happy Harvick.  NASCAR Nation buzzed on and on, arguing whether the number should ever return and who was this kid to even attempt it?  For the past two weeks, we've had the young man interviewed relentlessly.  Every time he tried to make it clear -- he wasn't the great Dale Earnhardt, Sr. He was Austin Dillon, here to make his own name.

Yet, we all kind of hoped and wished.  What would it be like to have the ghost of the departed place his hand on that black No. 3 and take it to Victory Lane one more time? After all, we had waited thirteen years for this moment; wasn't it about time?

As the Great American Race moved forward, one thing was very clear: Austin Dillon was certainly not who we remembered as the driver of the No. 3.  Time and again, that machine wiggled and wobbled, taking out unsuspecting fellow competitors.  These weren't controlled instances of pushing the invisible air cushion; instead, it was very clear a rookie sat behind the wheel and what else should we expect?  And so, the laps continued to tick down, the No. 3 clearly not a Victory Lane contender.

Instead, someone else came to the fore... the No. 88.  The pack continued to circle the track.  The cars danced against the cushion of air that packed between doors and bumpers. They drafted. They bump-drafted. Inches separated the best in the sport, including one Dale Earnhardt, Jr. Late in the race, he led the front of the pack down the back straight in an almost forgotten serpentine conga-line.  Memories of another time, another car, another driver poked at us.  Because that No. 88 was driving as no other could, at this place and time.

There are tricks of the trade which can be found in one champion versus another.  Some can bully their way through short tracks like nobody's business.  Others love the clean air and breathless parades found at the cookie-cutter tracks.  And then, there are those who can see the wind.

Dale Jr. is one of them.   

Yes, the No. 3 returned to Daytona this year.  But it is only a number.  Dale Earnhardt, Jr. brought about the true reminder of his father's legacy. 

When the field runs in a pack three-wide, and the draft constantly buffets you around like a shaken doll, there is still a way to Victory Lane.  You simply have to have the faith in your machine, the track, and your talent to take it there.

Welcome to Victory Lane, Dale Jr. We've been waiting for you.

2014 Sonya Strictly by the Stats
Top Three Rookies for 2014 Daytona 500


1) No. 3 - Austin Dillon Finished P9
2) No. 23 - Alex Bowman Finished P23
3) No. 51 - Justin Allgaier Finished P27

S.D. Grady is a Senior Editor for Frontstretch and runs a NASCAR blog called the S-Curves. She can be reached via e-mail at sonya.grady@frontstretch.com. Follow her on Twitter at @laregna and on her Facebook page (she's an author, too!) at https://www.facebook.com/Author.SDGrady.
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Numbers Game: Daytona 500
by Tom Bowles

0
Laps led by Matt Kenseth in Sunday’s Daytona 500 after leading the most (86) last year. Kenseth still held onto the front pack and put together a solid sixth-place result.

1
Lap led by polesitter Austin Dillon, two less than the number of accidents he was involved in. Dillon somehow survived the trifecta and wound up ninth, the highest-finishing rookie.

2
Drivers who have led the last four Daytona 500s: Denny Hamlin and Paul Menard.

3
Second-place finishes the last four years for Dale Earnhardt, Jr. in this race before cashing in on Victory Lane Sunday night.

4
Richard Childress Racing-affiliated cars involved in wrecks out of four cars entered (add Brian Scott to full-timers Menard, Dillon, and Ryan Newman). RCR affiliate Furniture Row Racing also wound up last when Martin Truex, Jr. blew an engine.

5
Of seven rookie of the year contenders, who qualified for this year’s Daytona 500 that failed to finish the race due to wrecks. Only Dillon and Alex Bowman (23rd, two laps behind) were on-track by the end.

6
Daytona 500 DNQs, three times the number of last season. They were Dave Blaney (No. 77 - withdrew before his Duel), Eric McClure (No. 35), Michael McDowell (No. 95), Joe Nemechek (No. 87), Morgan Shepherd (No. 93), Ryan Truex (No. 83).

7
Caution flags for 39 laps Sunday.

10
Years between Earnhardt’s first and second Daytona 500 wins. That’s the largest gap between victories in the race’s 55-year history.

16
Starts in the Daytona 500 without a victory for Tony Stewart. This one was never close; fuel pickup problems took the No. 14 behind the wall midrace and out of contention.

18
Drivers who led at least one lap Sunday out of 43 starts. Earnhardt led the most (54) followed by Menard at 29.

32
Daytona 500 starts for Terry Labonte without a victory, trailing only Dave Marcis (33) in that dubious distinction. The two-time series champ, now 57 years old ran his last 500 on Sunday, finishing 20th and plans to fully retire following the season.

42
Lead changes in Sunday’s race. 37 of them occurred after the race restarted from the rain delay on Lap 46.

6:22
Length of time, in hours and minutes the race was under the red flag for rain.

$278,628
The least amount of money made by anyone in this year’s Daytona 500. Michael Waltrip has the dubious honor, collecting that check after a wreck left him sitting in the garage early in 41st.

$18,092,441
The purse for this year’s Daytona 500, setting a new record for the race.

Tom Bowles is the Editor-In-Chief of Frontstretch. He can be reached via e-mail at tom.bowles@frontstretch.com.
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TODAY ON THE FRONTSTRETCH:
by Kevin Rutherford
by Brad Morgan
by Jeff Meyer
by Phil Allaway

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FRONTSTRETCH TRIVIA:

Q:  The very first points race for the Camping World Truck Series was an 80-lap race held as part of the Skoal Bandit Copper World Classic at Phoenix International Raceway on February 5, 1995.  TNN, which aired the race, introduced a new innovation during their broadcast.  What was it?

Check back Wednesday for the answer, here in the Frontstretch Newsletter!

Monday's Answer:


Q:  In 1989, Bobby Hamilton made his Winston Cup debut at Phoenix International Raceway.  Under what circumstances did he make that debut?

A:  Hamilton was tapped on the recommendation of Darrell Waltrip to drive one of the movie cars for the movie Days of Thunder in Phoenix, specifically the No. 51 Exxon Chevrolet driven in the film by Rowdy Burns.  The original plan reportedly was just to run until the crew got the shots they needed.  However, Hamilton qualified fifth-fastest and the crew let him race all day.  Hamilton led five laps and was running very well when the engine expired.

Frontstretch Trivia Guarantee: If we mess up, you get the shirt off our backs! If we've provided an incorrect answer to the Frontstretch Trivia question, be the first to email the corrected trivia answer to trivia@frontstretch.com and we'll send you a Frontstretch T-Shirt ... FREE!

Coming tomorrow in the Frontstretch Newsletter:

-- Top News from Tom Bowles
-- Tweet 'N' Greet by Kevin Rutherford
-- Links to your favorite Frontstretch articles, and more!

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Tomorrow on the Frontstretch:


Did You Notice? by Tom Bowles
Tom investigates whether rough ratings mean running the Daytona 500 in primetime was a mistake, confusing NASCAR scheduling and some short-term, 2014 driver futures following Daytona among other small observations surrounding the circuit.

Frontstretch Five by Amy Henderson
Amy is back with another interesting column. This week, it will be Five Things We Learned From Speedweeks.

Beyond the Cockpit: Parker Kligerman as told to Tom Bowles
Tom sits down with the driver of the No. 30 Swan Racing Toyota and discusses the journey that's led to his Rookie of the Year bid this season.

Frontstretch Fan Q&A by Summer Bedgood
Summer takes on your NASCAR questions and answers them to the best of her ability. Be sure to send your questions in if there's something that's been nagging at you and you might see your name in print.

Sprint Cup Power Rankings: Top 15 after Daytona compiled by Michael Mehedin
It's a brand new season, but that doesn't mean that the Power Ranking take a break. We'll have our top-15 drivers, voted on by national experts after NASCAR's first race of the year.  Does Dale Earnhardt, Jr.'s win vault him to the top?
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